MMA Global -

Here's a followup link to the great ABCs of Mobile Marketing series by Laura Marriott. Laura Marriott is executive director of the Mobile Marketing Association (MMA), which works to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers. The MMA has over 250 members worldwide, representing over 16 countries.

MMA Global -

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