Thursday, November 05, 2009

Toyota Ad Agency has History of Using Unlicensed Images

This is not the first time Saatchi and Saatchi have used unlicensed photographs for advertisements. They were fired by Dr Martens after running an unauthorized image of Kirk Cobain and other deceased rockers wearing their boots in heaven.

Dr Martens then issued the following statement announcing the termination of its contract with Saatchis. "Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots. Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent. As a consequence, Dr Martens has terminated its relationship with the responsible agency."

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